Astley are happy to have been supporting the Co-op for several years now, with a comprehensive range of design and manufacture services for their stores across the UK. As part of our relationship, we were asked by them to help develop a new concept store using environmentally friendly alternatives for store branding.
Extensive prototyping phase was carried out at our Kettering based creative production facility, using a variety of sustainably sourced and recycled materials and printing methods.
After testing and sampling, a number of key substrates were selected that included:
6mm, 10mm and 18mm Ultra Board in either organic brown or white finish (sourced from FSC certified forests)
6mm cork pressure laminated direct to 10mm Ultra Board
Digitally printed non-PVC vinyl solutions
As our Kettering production facility also supports designers with creative delivery of their projects, our experience working with mixed media is unrivalled within the industry. We were able to advise on the best production processes available to suit the recycled materials.
Our in-house design studio then set about creating the brand packs for each site. As we have an in-house agency with extensive practical knowledge of brand implementation, we are the most ideally placed partner to support clients with concept proposals that can be put into practice.
The Co-op use us for their internal brand packs and like our other clients, recognising the advantages of working directly with the experts who understand the implementation process from concept-to-completion.