A great example of our sustainability journey is our work with Co-op, supporting them with their new ‘eco-store’ format, which involved developing friendly alternatives for store branding. Key substrates included Ultra Board and digitally printed non-PVC vinyl solutions.
Astley has also worked with Sainsbury’s to incorporate sustainable substrates into their signage, having introduced Green Cast – a 100% recycled and 100% recyclable coloured acrylic. Despite being recyclable and PVC free, this acrylic does not lose its striking qualities, as it still provides the same high-quality, colour-intense characteristics as found in raw materials.
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This is a rapidly developing market with new media and methodologies being introduced daily. As part of our partnership with our clients, we promise to continue to innovate and embrace new and more sustainable ways of working.
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