Step 1 - extensive survey and audit process
An initial review of a site is essential to identify key features, audit movement of visitors and assess how they currently navigate around the space. This review also highlights issues such as ‘pinch points’ and can be used to locate key touchpoints which can be utilised to place new wayfinding assets.
Identification of key features:
Movement around a site: lifts, escalators, stairs / Facilities (toilets etc) / Food and leisure destinations / Layout and current navigation/behaviour
Identification of potential issues:
Future development plans / Pinch points, hard to access facilities etc.
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Step 2 - Site specific design
On completion of initial surveys our teams would then begin to work with the client’s digital assets (brand guidelines, logo, colours etc) and look to create a sign family that incorporate all assets required at a venue. This would include defining the messaging hierachy and product specifications.
Our design team would present the proposed sign family along with detailed specifications (type of sign, substrates, illumination and fixing methods). This would be used for reference in the future to ensure for consistent delivery of any additional branded product.
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Step 3 - creation of a signage manual
Once a sign family and samples are approved by a client, our team would look to then develop a signage manual which would clearly identify the location of wayfinding products along with a detailed specification and installation and fitting instructions.
Signage manuals are created based on approved prototypes, and are developed to be used by other stakeholders and contractors to ensure that the brand remains consistent throughout the entire estate. We regularly advise other contractors, acting as brand managers for the client and effectively as an extension to their own resource.
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