Wayfinding is simply the way in which we navigate around a physical space, moving from one place to another. Successful wayfinding should be legible and of course accurate but it should also take the valuable opportunity to translate brand messaging wherever possible. In complex architectural environments the effective use of visual cues such as maps, directions and symbols can create a better sense of security and well-being for the visitor.
Creating a successful wayfinding strategy takes an extensive knowledge of how users navigate around environments, being able to identify touchpoints and propose ideal locations for the positioning of wayfinding elements.
There are so many different methods of communicating key navigational messages, particularly following the introduction of digital solutions, and without the right guidance, a wayfinding strategy can easily become confused.
We have the in-house expertise to both design and manufacture user-focussed strategy that will deliver on functionality and meet with brand ethos.