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wayfinding
strategy, design and manufacture>

Wayfinding is simply the way in which we navigate around a physical space, moving from one place to another. Successful wayfinding should be legible and of course accurate but it should also take the valuable opportunity to translate brand messaging wherever possible. In complex architectural environments the effective use of visual cues such as maps, directions and symbols can create a better sense of security and well-being for the visitor.
Creating a successful wayfinding strategy takes an extensive knowledge of how users navigate around environments, being able to identify touchpoints and propose ideal locations for the positioning of wayfinding elements.
There are so many different methods of communicating key navigational messages, particularly following the introduction of digital solutions, and without the right guidance, a wayfinding strategy can easily become confused.
We have the in-house expertise to both design and manufacture user-focussed strategy that will deliver on functionality and meet with brand ethos.

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Step 1 - extensive ​survey and audit process

An initial review of a site is essential to identify key features, audit movement of visitors and assess how they currently navigate around the space. This review also highlights issues such as ‘pinch points’ and can be used to locate key touchpoints which can be utilised to place new wayfinding assets.
Identification of key features:

Movement around a site: lifts, escalators, stairs / Facilities (toilets etc) / Food and leisure destinations / Layout and current navigation/behaviour

Identification of potential issues:

Future development plans / Pinch points, hard to access facilities etc.

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Step 2 - Site specific design

On completion of initial surveys our teams would then begin to work with the client’s digital assets (brand guidelines, logo, colours etc) and look to create a sign family that incorporate all assets required at a venue. This would include defining the messaging hierachy and product specifications.
Our design team would present the proposed sign family along with detailed specifications (type of sign, substrates, illumination and fixing methods). This would be used for reference in the future to ensure for consistent delivery of any additional branded product.

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Step 3 - creation of a signage manual

Once a sign family and samples are approved by a client, our team would look to then develop a signage manual which would clearly identify the location of wayfinding products along with a detailed specification and installation and fitting instructions.
Signage manuals are created based on approved prototypes, and are developed to be used by other stakeholders and contractors to ensure that the brand remains consistent throughout the entire estate. We regularly advise other contractors, acting as brand managers for the client and effectively as an extension to their own resource.

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​Types of Wayfinding products include:

Post

Lightbox wall mounted

Panel and Post

​Projecting sign

Custom (illuminated)