Proud to be supporting Staycity Group

As hospitality branding experts, we were thrilled to support Staycity Group with their rebrand program across the UK and Europe, providing signage expertise with a concept-to-completion solution.

Following the redesign of both the beloved Staycity Group brands - Staycity Aparthotels and Wilde Aparthotels - Astley secured the tender to be the brands signage partner to fulfill their estate's rollout programme. From the external signage to internals and wayfinding, our teams have surveyed, designed, manufactured and installed a variety of signage assets for sites across their estate.

"We love our new signage! A huge thank you to the talented team at Astley for their wonderful work! We are beyond delighted with our brand new signage that is being installed across our Wilde Aparthotels and Staycity Aparthotels locations. From visiting the Astley factory in Newcastle to seeing the end product in situ, the whole journey has been seamless, and the team were a pleasure to work with. Thank you Astley!" - Staycity Group

The initial design and development phase included comprehensive surveys, detailed prototype development, creation of site-specific packs, management of planning applications as well as fabrication and specialist installation. Our teams firstly commenced with the significant surveying phase, visiting Staycity and Wilde sites across the UK and Europe to document information about current branded assets such as dimensions, positioning, fittings, types of access required at install etc. These surveys prove invaluable in ensuring for a seamless delivery, equipping the whole team, from design to install, with the necessary information about each property location to mitigate any potential risk.

Following development and approval of these assets, our design teams then worked to create site-specific signage packs, using the overarching signage manual, to specify each asset for each location. These site packs were also used as part of the planning application process, which we can support our clients with as a supporting service. The Staycity and Wilde brands then entered our factory floor for manufacture before installation at their properties. Signage assets are manufactured at both of our production facilities - Gateshead and Kettering - with production teams collaborating to match the approved prototypes and help share resource.

Proud to be supporting Staycity Group

The finished product has been very well received by the client and we have been sent some amazing feedback for the first completed sites!

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