We were thrilled to support Leonardo Hotels in 2022/23 with their UK rebrand of all the Jury’s Inn hotels, supporting them with a real concept-to-completion solution. Being a part of this ambitious growth strategy was a great challenge, with a total of 38 rebrands being completed for this rollout programme.
After completing our survey programme across each site - documenting current assets, dimensions, positioning, illumination, and fittings - our in-house design team created site specific signage packs, using the overarching signage manual to specify each asset for each location. These site packs were also used as part of the planning applications which we supported the client with.
We were so proud to win Gold in the rollout category of the sign & wrap awards 2024! Click Here to read more!
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Proceeding to the manufacture and installation phase, we worked from both our production facilities in Gateshead and Kettering, to maximise our UK coverage. As we are BS EN 1090 certified, we could ensure optimal quality control for all the fabrication requirements including the totems and stainless-steel lettering. The internal branded assets were created at our Kettering facility.
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Installation involved a variety of skills, including abseiling for the high-rise signage. We ensure that all our installation partners evidence the necessary accreditations and insurances, and they are also audited regularly to make sure they continue to align with our own CSR commitments.
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This contemporary brand includes their NYX hotels, a new lifestyle brand from the house of Leonardo which offers a unique approach to hospitality with spaces dedicated to displaying artists work. The most recent site we worked on included a superb LED illuminated mirror brand graphic that alternates colours and really captures the spirit of the unique and creative environment.
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Our mission is to offer the most innovative, creative and sustainable branding solutions, from concept-to-completion. We do this by nurturing development within our workforce and continually reinventing the way we respond to market trends.
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