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London Designer Outlet, the first designer outlet in the capital, is home to over 70 retailers, 15 restaurants and cafes and a 9 screen Cineworld complex in an exciting, vibrant and contemporary environment, situated at Wembley Park.
astley was delighted to be involved in this exciting project working alongside Quintain, the property developers, John Sisk, the main contractor and Leslie Jones Associates, the project architects.
The centre is part of the Wembley development which includes Wembley Stadium, Wembley Arena and the new Wembley Hilton Hotel – which also features signage by astley.

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offering so much more than just the product

Our initial scope of works was to provide high level roof top mounted halo illuminated lettering positioned on top of the building, ensuring that the new development was visible from well outside its intended catchment area.
We designed, developed and installed an internal and external wayfinding scheme which was sympathetic to the other external signs within the Wembley Park Estate, and further promoted the integration of the development. Free standing totems, suspended signs and wall mounted displays were produced from 10mm thick toughened glass, which were reverse decorated with the vibrant brand colours.
For the tenants, the developers commissioned astley to produce a suite of high level flexible faced signs, incorporating LED illumination and for some retailers sign cases were fitted with fabricated lettering.
Due to site access issues all of these signs were installed by an abseiling team working out of hours. In order to meeting the launch date of the centre, we installed thirty of these signs in two weeks.

Following the successful completion of the London Designer Outlet signage scheme, astley was then commissioned by Quintain to further develop the wayfinding offer at Wembley Park. This project’s objective was to bring several brands together and further enhance the user experience. The initial concepts were developed, visualised, manufactured and installed in advance of the official opening.

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