London Designer Outlet
London Designer Outlet, the first designer outlet in the capital, is home to over 70 retailers, 15 restaurants and cafes and a 9 screen Cineworld complex in an exciting, vibrant and contemporary environment, situated at Wembley Park.
Our initial scope of works was to provide high level roof top mounted halo illuminated lettering positioned on top of the building, ensuring that the new development was visible from well outside its intended catchment area.
We designed, developed and installed an internal and external wayfinding scheme which was sympathetic to the other external signs within the Wembley Park Estate, and further promoted the integration of the development. Free standing totems, suspended signs and wall mounted displays were produced from 10mm thick toughened glass, which were reverse decorated with the vibrant brand colours.
For the tenants, the developers commissioned astley to produce a suite of high level flexible faced signs, incorporating LED illumination and for some retailers sign cases were fitted with fabricated lettering.
Due to site access issues all of these signs were installed by an abseiling team working out of hours. In order to meeting the launch date of the centre, we installed thirty of these signs in two weeks.
Following the successful completion of the London Designer Outlet signage scheme, astley was then commissioned by Quintain to further develop the wayfinding offer at Wembley Park. This project’s objective was to bring several brands together and further enhance the user experience. The initial concepts were developed, visualised, manufactured and installed in advance of the official opening.
Our mission is to offer the most innovative, creative and sustainable branding solutions, from concept-to-completion.
We do this by nurturing development within our workforce and continually reinventing the way we respond to market trends.