Hilton 

Upon the development of a new world-wide brand identity, Hilton International invited a number of sign manufacturers, including astley, to develop new signage proposals. Part of the design criteria was that the illuminated lettering appeared blue during the day and white at night. Many prototypes to achieve this effect had previously been carried out by others in the UK & USA but with minimal success. Production prototypes were so successful that we were commissioned to design, manufacture and install a full size pilot scheme for the London Heathrow Hotel. The prototypes proved to be a major success and consequently we were asked to fully develop signage guidelines, execute an audit of the UK estate and present proposals - now working under an open partnership
agreement.

Upon sign-off of the proposals we executed a major nation-wide planning exercise liaising with local authorities throughout the country with a tremendous success rate. A dedicated Project Management team ran the project from start to completion overseeing all aspects of design, planning, production and installation. The signage ranged from individual internally-illuminated letters and cartouches, stainless steel fascia signs, remote directional signs and impressive monolith signs. The project duration was just 8 months and during this period we designed, manufactured and installed signage at 82 Hilton Hotels throughout the UK.

Astley continue to support Hilton Hotels and their associated brands (Double Tree / Hampton by Hilton / Hilton Garden Inn / LXR) across the UK with their rebrand programmes.

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We like to support our clients with the most comprehensive service package in our industry. For this reason we also offer a highly experienced in-house design studio who can support clients with their brand implementation projects. 

Our experienced designers work closely with clients to conceptualise how their brand translates into a physical environment, and can take a programme from concept right through to completion. They can create elevations for planning applications, create technical manufacture-ready drawings and assist with any type of initial prototyping of the products. Their experience within this industry is unrivalled and often they are employed to re-work designs that haven't considered the practicalities of implantation. Having extensive knowledge of process, substrate and the latest innovations, our studio is best placed than most to offer the best solution. 

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