Great North Run
astley have been working with the Great North Run organisers for several years now, manufacturing, maintaining and storing the famous Tyne Bridge sign for each yearly event.
When the sponsors of the race change, it’s our job to ensure that the sign is updated and installed in time. Our production facility at Gateshead is the perfect location for the management of this project with installation being a key challenge to overcome each year. Installation teams have to work at height over several nights in order to achieve as little disruption as possible to the users of the bridge and surrounding areas.
Once installed, thousands of visitors to the city enjoy having their photo taken in front of this sign with it regularly appearing all over social media on the lead up to the event.
Each year, once taken down, it’s then our job to address any damage that may have occurred during it’s use, make good and then store for the following year.
Our mission is to offer the most innovative, creative and sustainable branding solutions, from concept-to-completion.
We do this by nurturing development within our workforce and continually reinventing the way we respond to market trends.