A company’s external signage could be the first contact made with a visitor or customer, and like the old saying goes, ‘first impressions count!’. That’s why it is vital that a brand embraces this opportunity to communicate values, ethos and what matters to them through external signage and graphics. You only get one chance to make a good first impression.
As external signs are subject to weather conditions and general ‘wear and tear’, the substrates recommended are materials that can keep their integrity and withstand all types of elements they may experience. Illumination is a significant factor to also consider, as this will determine the manufacturing of the product and how the surface needs to be prepared.
Finally, how the brand actually translates into a physical asset, with the interpretation of brand colour for example, is key to the success of its implementation.