Delta Hotels

Astley were thrilled to support Delta by Marriott with their launch into the UK from the USA, rebranding 8 Marriott sites with the Delta name. The range of venues is extensive, from city hotels to golf courses and country clubs, therefore necessitating a wide range of brand implementation solutions.

Our in-house designers created each site-specific signage pack based on the client’s signage manual, using detail gathered from comprehensive surveys carried out by our team. Each pack captured the unique set of assets specific to the location and worked closely with the manufacture departments to ensure that consistency was monitored across all the sites.

The project involved a lot of replacement branding, with a wide range of assets being produced. This included fascia signage, manufactured from daynight vinyl, that appears black in the day and illuminating white at night. This dual-colour signage uses perforated film to allow night-time light output whilst obscuring the underlying signface colour during the day. This substrate is really impressive and offers clients so much flexibility with their signage.

It was a pleasure to provide the brand graphics for such prestigious golf courses. The Old Course at St. Pierre Country Club, having hosted over a dozen European tournaments, offers a championship length and a beautiful backdrop. With other sites including the Forest of Arden, Breadsall Priory, and Tudor Park, there was no shortage of esteemed locations!

Other products included wayfinding (external and internal), totems, entrance signs, golf course branding and even flags. Regarding the internals, various substrates were implemented throughout the facilities, from glazing manifestations, gold dibond panels, and green tinted acrylic door signage.

It has been such a pleasure to work with Delta on their rebrand and help renovate such reputable sites across the UK.

+44(0) 3332 300 440 enquiries@astley-uk.com

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