#teamastley were so pleased to have completed the Currys rebrand rollout in 2022, which saw the introduction of a new logo and modern brand guidelines. Despite dealing with a global pandemic, the team were able to deliver this project to the highest standard. It was superb to work with this iconic brand and see their sites develop, especially during a time when retail was working so hard to encourage people back through the doors.
Consolidating the four brands into the one and simplifying the proposition means that 350 of their stores needed rebranding over a short period of time, but we were ever ready for the challenge as one of their delivery partners. Working overtime, our teams installed overnight to ensure that it remained business-as-usual at these Currys stores.
Well done to all the other partners who worked on this programme - it’s great to be a part of the wider team.