We have worked with Carlsberg on a number of different projects, both locally and nationally, fulfilling all manner of signage and brand graphic projects.
Working directly with Carlsberg at Northampton’s Saints Rugby Club, in the corporate hospitality areas, we were asked to provide a new branded environment, which included digitally printed branded wallpaper, flooring, furniture and bar area. We project managed alongside Carlsberg’s corporate branding team, and used our in-house design studio, involved from production to installation.
We also work regularly with marketing agency Clifford French to fulfil sports compaigns, one of which was a campaign for Carlsberg to refit external signage for over 30 pubs as part of their Euro 2016 ‘Pubstitution’ Campaign, which ran throughout the Euro tournament. This entailed a massive campaign of production and marketing logistics to ensure that each site was surveyed, graphics produced, fitted and then taken down within a short time frame. We even had some celebrity endorsements!
Our ability to prototype and sample in a range of medias means that we also regularly fulfil very bespoke campaign work for Carlsberg such as the custom bottle case for one of their specialists brews.