Co-op Biggleswade

As we support The Co-operative with branding across their retail estate, we were privileged enough to be invited to fulfil the branding of their new distribution centre at Biggleswade. This included both external and internal signage and ambient brand graphics. Our in-house designers and project teams already work with key stakeholders within The Co-op delivery team on brand implementation, so were excellently placed to collaborate and present initial concepts for building signage, develop the overarching wayfinding scheme and conceptualise the finished site branding.

Following extensive site surveys, our team were able to assess the customer journey, identifying key touchpoints and planning out routes throughout the entire site. The scheme was then proposed to the client as part of a external site pack, with walk-throughs at the site to ensure all were accurate and that all methods of entry/exit were covered. Our in-house production teams then fulfilled the manufacture and installation of all the external and internal branded assets which included large building signage (BS EN 1090 certified), route marker posted signs, window manifestations and health and safety signs