Retail

Creating an experience-led environment is now integral to this industry

Ensuring ‘bricks & mortar’ retail withstands competition from online stores means thinking outside of the box.

Shopping center exterior with a glowing green logo, parking lot, and cloudy sunset sky.

Case Study Highlight

Dalton Park

Great signage does more than inform - it attracts, engages, and drives footfall

At astley, we create stand-out brand graphics that turn heads and convert passers-by into customers.

Strategic signage is more than aesthetic – it’s essential. It not only elevates the visual appeal of retail spaces but also actively shapes consumer behaviour and perceptions, turning casual visits into lasting brand relationships.

When the industry is evolving rapidly in response to online selling, physical stores need to offer something they can’t – an experience. Our expertise in carefully crafting these branded experience spans decades and our UK wide reach means that even the most ambitious multi-location programmes can be carefully managed.

Map of South Shields Interchange showing bus stands, travel shop, and various facilities.

Surveys and audits

An integral part of the process is capturing key site characteristics to ensure brands integrate seamlessly

Astley offers a nationwide survey capability, ensuring that each site is considered in isolation initially to ensure that details such as access available, customer journey and current in-situ signage is carefully documented. This information forms the basis of any update and is critical to final delivery of the solution.

People collaborating at a table with color swatches, notebooks, and a laptop.

Design expertise at the outset

Whether it’s the concept development or the practical translation of a concept into physical signage solutions, our in-house skillset is unrivalled.

Understanding how to design a signage family in theory takes talent…but understanding how to design a signage family that works in practice, takes experience. Our in-house design team know manufacture, identify opportunities to value engineer and only propose what works to budget.

Our studio also offers expertise in wayfinding design, carefully evaluating customer journey’s to identify the ideal locations to position messaging to offer maximum engagement.

Often saving clients the additional cost of third-party agencies, keeping this skillset in-house streamlines the process and allows efficiencies to be identified.

Large purple Currys sign above a closed storefront with glass doors and potted plants.

Rollout capabilities

From single-site to multi-location rollout work across the UK

Retail clients often have large estates across the UK that require branding that is responsive and seamless, with ‘magic’ happening overnight so that they can return to business as usual after installation.

Having worked within retail for over 30 years, astley offers a set of tried-and-tested processes that include expert logistical planning and award-winning capabilities to offer consistent application each and every time.

Projects we’ve worked on in the Retail sector

Retailers today navigate a complex landscape marked by intensified competition, rapidly evolving consumer preferences, and the ever-growing impact of e-commerce.

Standing out from the crowd in this saturated marketplace extends beyond the quality of products; it hinges on delivering an engaging and memorable in-store experience.

We create eye-catching signage that grabs attention, strengthens your brand, helps customers find their way, and boosts engagement wherever people connect with your space.

We design immersive graphics and smart branding that spark emotional connections—turning casual passersby into loyal customers.

Why choose us?

In-house design services for site-packs and concept development

Leading our sector for ESG activities, working towards net zero

Fully accredited and equipped to handle nationwide rollouts

Large retail park sign with logos for The Range, JD Gyms, Swim!, Wynsors, and Starbucks.

FAQs

I have an estate of shops across the UK - how can I make sure they all look the same?

Consistency across any brand activation is key. Our teams work hard to ensure that each and every site has the brand applied in the same way, ensuring that colours match across multiple substrates where applicable.

It’s vital our shops are fully functional at all times. How will you handle the rebrand with this in mind?

Working within sectors such as retail and hospitality for over 20 years, our teams are highly experienced in delivering rebrand and refresh programmes out of hours to ensure there is minimal impact to ‘business as usual’ activities.

We'd love to learn more about your project and how we can help.

We'd love to learn more about your project and how we can help.

If you have a project you’d like to discuss, even if it’s still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

Follow us

Fill out our contact form below and our team will be in touch!



    I consent to sharing my details with astley*