Hobbycraft

astley has been so pleased to be able to support Hobbycraft with a number of store rebrand and refreshes over this last few years. Our teams always enjoy working with creative brands and being able to support the UK’s largest arts and crafts retailer has been a privilege.

In recent years, retail parks across the UK have surged in popularity, often outshining traditional high streets as the preferred shopping destination. Shoppers are increasingly drawn to the convenience of free, easy-access parking and the ability to browse a wide range of stores all in one location, from big-name brands to essential services.

Hobbycraft identified these spaces as the ideal footprint for their stores and have long been tenants at shopping parks across the UK.

From external retail park signage to internal POS and ambient graphics, our teams have helped deliver solutions nationwide.

• Seamless large-scale design – allowing for expansive, continuous graphics without visible joins, making them ideal for bold branding and high-impact visuals
• Lightweight and cost-effective – tensioned PVC skin is lighter than metal or acrylic panels, reducing structural demands and often lowering installation costs
• Quick and easy updates – printed skin can be replaced without changing the frame, making rebrands or seasonal promotions faster and more affordable
• Weather resistance – designed to withstand UV, wind, and rain; durable and maintains colour vibrancy over time
• Even illumination – When backlit, flexface panels diffuse light evenly, eliminating the hotspots that can occur with built-up letters

It’s not just the external signage that sets the tone – internal graphics including POS, window decals and wayfinders all help enhance the shopper experience.

Our team have worked hard to ensure that these spaces are delivered out of hours so that stores can return to ‘business as usual’ as soon as possible. We appreciate that a branding exercise is a significant investment, so the sooner we can get our clients active again, the sooner they can enjoy visitors enjoying their spaces. Our installation teams work throughout the night to ensure that branding is applied with minimum disruption.