+44(0) 3332 300 440

Valero

Helping launch the brand into the UK

We were happy to support a milestone moment in their UK history

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Valero gas station at night with cars parked and a lit convenience store.

Setting a new standard in forecourt branding

Having worked with the Texaco brand for over 15 years, astley was the ideal choice to assist Valero (owner of Texaco) with their milestone moment – entering into the UK market for the first time. In fact this was the introduction of the first new fuel retail brand in the UK since 2015!

As with any branding exercise of this magnitude, Valero needed a branding  partner that was able to handle the complexities of concept development and specification build alongside a capacity to handle rollout work.

Aerial view of a gas station with solar panels, surrounded by houses at sunset.

The requirement

Valero required a partner who can take their success from the US and translate it for a UK audience, carefully tailoring the design to suit different types of forecourt builds.

A gas station with multiple cars is situated at a busy intersection under a cloudy sky.

Our solution

Our Gateshead facility offers the ideal expertise for concept development, combining in-house creative and technical resources alongside industry-leading manufacture and installation capabilities.

Our teams worked hard to sample the different types of branded assets and how they could perform within forecourts in the UK, adjusting specifications to suit, before inviting the client and stakeholders to visit and review the proposed solutions. This opportunity to be able to review specifications at scale allows clients the chance to feedback to our teams and understand what value engineering opportunities there may be in order to develop the most sustainable and efficient programme for rollout.

Our installation and maintenance teams are all certified and approved to work on forecourts, holding industry accreditations including SPA Passports.

A Valero gas station with multiple fuel pumps and a convenience store under a blue sky.
Valero gas station at night with cars parked and a lit convenience store.

Image Gallery

Large Valero gas station sign with prices, Nisa Local, and Costa Express logos in a workshop.
A Valero gas station at night with illuminated pumps and price signs.
Valero gas station at night with cars parked and a lit convenience store.
A Valero gas station with multiple fuel pumps and a convenience store under a blue sky.
Aerial view of a gas station with solar panels, surrounded by houses at sunset.
A gas station with multiple cars is situated at a busy intersection under a cloudy sky.
A blue and white circular sign with a stylized "V" and yellow swoosh.
A gas station with multiple cars is situated at a busy intersection under a cloudy sky.

What trends are trending in the modern day forecourt

News Insight - the modern forecourt

We take a dive into the trends and challenges of a modern day forecourt from the introduction of EV to the expansion of concessions.

The modern forecourt

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Contact Us

We'd love to learn more about your project and how we can help.

If you have a project you'd like to discuss, even if it's still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

Phone +44(0) 3332 300 440
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