We excel and bringing concepts to life, helping create experiential environments that keep them coming back
Our teams love a challenge, and when they have a chance to work with creative agencies, they enjoy translating concepts on paper into a reality.
We worked with Dakota House of Design on the practical implementation of their design concepts for a new superclub – The Lofts – in Newcastle, carefully crafting the physical branded elements to create an immersive and memorable environment.
This project also won SILVER at the UK Graphic Awards.
Our creative, procurement and manufacturing teams carried out an extensive prototyping phase, experimenting with various media, paint finishes, print and illumination methods to achieve a number of unique brand elements including a faux rust.
Our in-house resource is ideally placed to support external agencies and clients to help with concept development and we regularly offer enhanced expertise and consultancy on the practical translation of an idea into a physical product. Our designers understand how to achieve the exact ‘look and feel’ within set budgets rather than proposing ideas that simply can’t be manufactured or made within a specified cost.
One particular element within the scheme was a substantial digitally printed feature wall that was to be installed up a staircase. It was critical that colour was represented accurately, provided visual impact and was applied expertly due to the location. The final print was broken carefully into sections and pieced together very much like a jigsaw.
