We’re privileged to have supported this leading brand in leisure and entertainment by creating the branding for their new central Newcastle venue
Located within The Gate, Bally’s Casino boasts the largest selection of casino gaming in Newcastle and astley was pleased to be invited as their branding partner for the launch of this new venue, a UK first for this American company described as being a global leader in the gaming industry.
We were happy to focus particularly on the illumination of each sign, ensuring to capture the exact match for their iconic brand ‘red’. Ensuring that a brand colour is consistently applied across multiple applications is critical and our in-house teams take great consideration in this process, often sampling and reviewing many times to ensure that vinyl matches print matches illuminated acrylic. This project was no exception.
Expert installation happened overnight - watch the magic come to life
Our project delivery and installation crews worked out of hours to ensure that the branding of the building happened with as little disruption to the surrounding communities as possible. Installing assets of this size is tricky, but without natural light, it takes a true team of experts to carry out this type of installation seamlessly.
We’re lucky to have vast experience with branding of this nature and in this type of location, arranging the necessary permits and working with the council and landlord to ensure that teams and vehicles attend site with as little disruption as possible.
