Exploring industry trends for 2025 to stay competitive and ahead of the game
Fix the Roof While the Sun is Shining: Why Now is the Time to Review Your Signage!
“Don’t wait for the storm to patch the roof.”
It’s a familiar saying—and one that Estate and Facilities Managers should take seriously when it comes to signage.
As summer sets in, the warmer, drier months provide the ideal window to review, repair, and reinforce signage across your estate—before shorter days and unpredictable weather make inspections difficult and failures more likely.
UK Weather is Becoming More Extreme
According to the Met Office, 2023 saw a sharp rise in extreme weather events, including record-breaking wind and rainfall. These conditions aren’t seasonal anomalies—they’re part of a growing trend. For estate signage, this means increased exposure to:
- High winds and storm damage
- Water ingress in electrical components
- Failing fixings or corrosion
- Illumination faults and safety hazards
The longer you leave it, the riskier—and more expensive—it becomes.
When a Sign Fails, So Can Brand Perception
Your signage is often the first physical representation of your brand. If it’s faded, unlit, or damaged, it reflects poorly on the business.
A 2023 YouGov survey found:
- 68% of consumers associate poor signage with a lack of professionalism
- 54% are less likely to engage with a business with damaged or unlit signs
- 70% of retail customers say exterior signage impacts their first impression
This affects footfall, customer trust, and employee pride—all of which are vital for any brand.
Why Summer is the Best Time for Signage Maintenance
Good weather, lighter evenings, and easier site access make summer the perfect season for estate-wide signage checks. Proactive maintenance now allows for:
✅ Safer inspections and installations
✅ Quicker turnaround on parts and fabrication
✅ Planned maintenance schedules—not reactive callouts
✅ Reduced risk of emergency failure in winter
✅ Fully illuminated and compliant brand presentation
Who Needs to Act?
If you’re responsible for property or brand integrity in any capacity—this message is for you:
- Estate Managers – Are your sites compliant and structurally safe?
- Facilities Teams – Are your signs weather-ready and illuminated?
- Brand Managers – Are your assets reflecting your brand consistently?
- Health & Safety Leads – Are your signs certified to withstand wind loading and exposure?
Partner with Experts in Estate Signage
At Astley, we support national brands with comprehensive signage audits, proactive maintenance programmes, and full rebranding rollouts. Our BS EN 1090 certification means we can assess and manufacture structural signage safely and in full compliance with legislation—ideal for larger format signs and wind-exposed areas.
