The Hustle

A nightclub’s signage and brand graphics are more than just wayfinding — they’re the first chapter in the guest experience. The way they stand out on the street sets expectations before a single beat drops, projecting the venue’s personality, energy, and style. Inside, the consistency of the branding reinforces that identity, immersing visitors in an atmosphere that feels intentional and distinctive.

Following on from the successful launch of Newcastle super club The Lofts, we once again teamed up with Dakota House of Design to focus on their latest proposal of transforming “The Hustle” located just downstairs.

Awarded Silver at the The UK Graphic Awards!

This time around, our teams manufactured and installed a range of internal and external signage as well as light boxes, neon, bespoke and creative pieces of artwork.

Our teams carried out extensive prototyping, allowing the agency and client the opportunity to review asset characteristics before moving to production. Our creative team enjoy working with external agencies when they can, as it is always great to have a challenge and consider how an idea on paper can be translated into an actual physical product. They have access to a comprehensive, expert manufacturing resource that enables them to experiment with media, colour and illumination to achieve the exact aesthetic the agency and client are looking for.