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Forecourt (PFS / New Energy)

Evolving the forecourt experience

Considered the ‘go to’ branding partners for the PFS sector for decades

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A brightly lit gas station with a convenience store in the background at dusk.

Case Study Highlight

JET

The trusted partner for petroleum forecourt signage (PFS)

astley has developed a robust, tried-and-tested process to brand forecourts that answers the stringent compliance requirements associated with working in these high-risk, hazardous environments.

With our key project delivery teams highly experienced in answering the unique health and safety requirements associated with this industry, and supported by our creative in-house design studio – we offer PFS and new energy brands one of the most compliant and capable partnership in the industry.

Holding specialist SPA Passports to prove an enhanced understanding of working in these types of hazardous environments, our project managers and installation crews support clients with industry expertise, and as an APEA member, we continue to prove the best choice for PFS brand implementation.

Person in high-visibility jacket and hard hat using a tablet at a gas station.

Specialist surveying across the UK

Our survey team are highly experienced in capturing key information at PFS sites, ensuring that the installation teams are advised well in advance of any potential issues regarding the installation of key assets such as totems.

Survey reports are shared with clients however we also offer an option to have access to cloud-based data which allows stakeholders more immediate and real-time access to survey information. This proves popular for those clients with larger estates and any asset management programmes.

Person working at a desk with two computer monitors displaying graphics and software.

Expert concept design & prototyping

Our in-house design and technical team regularly support brands with their concept development, making best use of our Gateshead facility to sample branded assets before committing to a rollout.

Our in-house teams also offer the creation of site specific signage packs which effectively translate the brand into the physical space. Their knowledge of what would work in line with the brand guidelines is exceptional and often proves a valuable service to support clients without internal design expertise.

Digital display panels with numbers are arranged in a metal frame inside a warehouse.

Technical expertise and compliant manufacture

Astley invested in achieving BS EN 1090 certification over a decade ago, recognising that clients specifically within PFS sector require compliant fabrication, and providing this service in-house offers efficiencies and quality control at all stages.

Our in-house technical team produces manufacture-ready drawings for structurally fabricated assets such as PFS totems, ensuring they meet all key health and safety requirements for both manufacture and installation. We follow BS EN 1090 standards throughout, enabling us to legally apply the CE mark to compliant products.

Construction workers in orange suits operate machinery near a Texaco sign on a rainy day.

Specialist project management and installation

Ensuring that all team members that are working on site are fully qualified and trained is critical. For these ‘hazardous’ spaces, our project team and installation crews hold SPA Passports to prove enhanced training and awareness.

astley provides fully compliant Lift Plans prepared by a trained Appointed Person within our team – ensuring all lifting operations on forecourts are safe, efficient, and legally sound. This added-value service supports clients with clear, approved method statements, reduces risk on-site, and ensures alignment with UK regulations such as LOLER and BS 7121. By managing this in-house, we streamline installation processes, minimise downtime, and demonstrate our commitment to safety, precision, and operational excellence – giving clients confidence at every stage.

Sun shining above a gas station canopy with a "JET" sign and a small cloud.

Valet and painting

Alongside the application of signage and brand graphics, we also offer our PFS clients other complimentary services that ensure their forecourts are returned to top condition. These services including expert cleaning and painting.

Whether delivered by our own crews or trusted partners — each carefully onboarded to meet our exacting standards — we provide expert cleaning services for forecourt floors and canopies. Our paint crews also ensure that structural elements such as canopy columns and posts are finished to match brand colours precisely.

Clients we support within this industry include:

A well-lit gas station with a convenience store in the background during twilight.
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JET
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Valero gas station at night with cars parked and a lit convenience store.
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Valero Forecourt Branding Project
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Electric vehicle charging station at night with multiple charging units and a "Now Open" sign.
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MFG
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Texaco gas station at night with illuminated canopy and several cars parked at pumps.
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Texaco
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A black sign with "FASTNED" and a yellow logo stands against a wooden fence and cloudy sky.
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Fastned
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Branding forecourts requires more than a knowledge of signmaking...

…it warrants expert attention and ultimate appreciation of the environment.

All our engineers and project managers working on forecourts hold SPA passports, demonstrating their specialist training and understanding of compliance within hazardous environments.

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Why choose us?

Fully certified and accredited installation crews strategically located across the UK

Vastly experienced project management teams that demonstrate sector expertise

Designers who understand the unique customer journey and how to apply effective branding

Custom-built production facility in Gateshead that offers BS EN 1090 fabrication

A Texaco gas station with multiple fuel pumps and a large canopy under a cloudy sky.

FAQs

I have a new PFS brand launching into the UK - can you help with the application?

We have extensive knowledge of brand design and implementation into forecourt environments, working with some of the leading brands within this market – JET, Texaco, MFG.

Whether you need help translating how the brand will transfer into a forecourt using our design service, or you simply need installation and maintenance, we offer a package to support you.

Can you provide support for new energy brands?

We regularly support new energy brands with the branding of their forecourts, and we also work with FMCG clients and shopping centres to deliver branded solutions for their EV charging points.

We can’t have the forecourt closed for too long so can you work around this?

Supporting the PFS industry alongside others like FMCG means that our teams are familiar working out of hours to minimise any impact for a client and their own customers.

Contact Us

Get in touch to discuss how we can support you with your own PFS branding project.

If you have a project you'd like to discuss, even if it's still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

Phone +44(0) 3332 300 440
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