+44(0) 3332 300 440

Digital Totems

Elevate Your Brand with Digital Impact

Discuss your digital totem requirement
Stadium entrance with "Power in Unity" sign and steps leading up to glass facade.

Case Study Highlight

Wembley

Totems command attention

By displaying dynamic, moving content, digital totems allow users to experience your brand and absorb key messages quickly and efficiently, even from far away.

If you need to create maximum impact and have complete flexibility with your communications, a digital totem could be the ideal solution for your brand. Through integrating digital hardware into totem fabrication, we can offer highly customised assets that provide the perfect messaging opportunity whilst re-enforcing the brand within the environment.

For us it’s not just about building a sign — it’s about providing an ongoing digital service that enhances a client’s brand experience while being practical and robust in the real world.

Digital totems we've designed and installed include:

Wembley Stadium with its iconic arch and UEFA Euro 2020 signage, flanked by tall buildings.
View client work
Wembley
View project
Large "METROCENTRE" sign above a colorful "H beauty GATESHEAD NOW OPEN" advertisement on a brick building.
View client work
Metrocentre
View project

Make use of integrated digital screens into your totems to bring them to life and offer maximum flexibility to changing messaging at the touch of a button

Press 'play' on the opportunity to share messages with your visitors

The cost of compliance

Astley invests in keeping as many services as we can in-house, to ensure we maintain oversight of quality at all stages but also to try and keep costs down which we pass on to our clients.

Astley was one of the first UK signmakers to invest in achieving BS EN 1090 for structural fabrication, and we remain one of only a handful of UK signage partners that offers this service in-house. This means that brands can rest assured that our design, manufacturing and installation processes answer health and safety legislation.

We also invest in the training of employees to be train to be an ‘Appointed Person’ so they can create lift plans. In the UK, anyone acting as the appointed person for a lift has to make sure the job is planned and carried out safely, as required by LOLER 1998. For putting up a totem, this means creating a lift plan that covers the weight and size of the sign, the right crane and lifting gear, ground conditions, the order of the lift, and how to control risks like swinging loads or working near the public. Having a proper plan also shows you’ve done your due diligence and helps protect against fines, legal action, or insurance issues if something goes wrong.

Construction site with a crane and scaffolding in front of a large stadium.

Our Process

Survey

Surveys are essential at the outset of any project, but particularly vital when considering a digital totem. This stage allows our teams to capture key information to prepare for power supply and cabling as well as advise the projects team on accessibility for installation purposes. Surveys also help ensure the RAMS respond effectively to the environment.

Discussion

Our project team will work closely with the client to establish what type of screens are best for the location (eg. durability, brightness) and discuss key characteristics such as the look of the totem and how it will be installed. It’s also important to consider how the content will be updated and how secure the network needs to be.

Working together

Our technical teams work closely with engineers to ensure that structural requirements are answered and that fabrication is compliant and fit for purpose.

Manufacture and branding

The manufacture and branding of totem will be carried out in accordance with BS EN 1090 standards, ensuring all processes meet the relevant legislative requirements.

Installation

Installation of digital totems may require planning permission which our projects team are happy to support clients with.

Illuminated gas station at dusk with a digital screen displaying fast food items.

Want to get ROI from your screens?

We appreciate that investing in digital signs such as totems can be substantial…so why not try and pay it off and get something back?

We’ve teamed up with Smart Outdoors to offer our clients the opportunity to sell off some of their screen usage to advertisers…and they’ll sell the advertising for you!

Tell me more

If you’d like to collaborate on a new project, feel free to get in touch today.

Speak to our team
y graphic

Our work

Wembley Stadium with its iconic arch and UEFA Euro 2020 signage, flanked by tall buildings.
View client work
Wembley
View project

FAQs

Can you use my current totem and just add a screen to it?

While we always aim to work sustainably, reusing an existing structure is rarely feasible for digital totems. Integration of a power supply and cabling is essential to run the screens, and the totem must be fabricated to protect components from weather damage and vandalism. Additionally, the extra weight of digital screens increases the need for detailed structural calculations to ensure a safe and compliant installation.

We do always ensure to remove redundant signage and dispose of it in line with our zero-waste-to-landfill promise.

I’m not sure what type of screen I need for my totem.

Our team can advise on this and will take into account the location eg. inside or outside, durability, brightness and need for interactivity. They’ll also discuss how you want to update your screens and if you need them to be networked. Whatever your requirement, there will be a solution to suit.

Contact Us

If you’d like to discuss an opportunity to integrate digital signage into your signage family, get in touch with us for an initial consultation.

If you have a project you'd like to discuss, even if it's still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

Phone +44(0) 3332 300 440
Follow us

Fill out our contact form below and our team will be in touch!



    I consent to sharing my details with astley*