Sainsbury’s

As one of the leading grocery retailers in the UK, Sainsbury’s need an expert signage and brand implementation partner who can manage the complexity and scale of their nationwide store network while maintaining strict brand consistency and compliance with health & safety and sustainability standards.

With frequent rebrand and refresh programmes, seasonal campaigns, and a variety of site types – from new builds to refurbishments and petrol stations – they require a partner capable of delivering high-quality, durable signage across multiple environments. Importantly, they need a partner who can not only manufacture and install signage but also provide creative input and technical guidance to ensure all brand graphics are practical, cost-effective, and aligned with their evolving visual identity.

astley provides Sainsbury’s with a full-service brand implementation solution, combining creative expertise, manufacturing capability, and effective project management. Our knowledge of working within multiple sectors (including F&B and PFS) means that we offer expertise across their wide set of branding requirements.

By working collaboratively with Sainsbury’s in-house teams, designers, and agencies, we are able to offer high-end consultancy and value-engineer signage that upholds the brand’s visual standards while remaining cost-effective and practical to produce.

Our scope covers the manufacture and installation of a wide range of internal and external sign types— fascia signs, totem signs, window graphics, aisle directories, and more—tailored to each site’s specific requirements.