Nationwide

A new look for a Nationwide brand

Supporting a landmark rebrand

Having worked with Nationwide for a number of years on their retail and commercial branding programmes, we were thrilled to be able to support Nationwide with their most significant brand transformation in over 36 years. The refreshed identity features a modern take on the classic house emblem – now set against a rising sun to evoke warmth and optimism

Our team has helped bring this vision to life, producing and installing signage across their commercial sites in the UK. Each project was carefully coordinated in partnership with Nationwide’s internal teams, external agencies, and other suppliers to ensure seamless execution.

From multi-site rollouts to bespoke commercial office enhancements, our work has helped ensure brand consistency and visual impact at every touchpoint.

The requirement

For a well-recognised and busy national brand like Nationwide, the challenge was to implement the new identity without disrupting daily operations or compromising the values and familiarity trusted by customers and colleagues.

Each working site had to clearly and consistently reflect the rebrand while aligning with modern branding standards.

Our solution

Astley carefully managed the rebrand projects across their offices from manufacture to install—delivering signage and branding solutions that embraced the new brand while meeting the practical requirements of each site. Whether working on a single or large office project, our experience with complex, multi-location programmes ensured a smooth rollout.

This new era for Nationwide has been a pleasure to support, and we look forward to continuing our role in transforming further locations under their bold new identity