Metrocentre

The Metrocentre in Gateshead is one of the UK’s most iconic retail destinations and a cornerstone of the North East’s commercial and cultural identity. At its launch, it was the largest shopping centre in Europe, pioneering a new era of out-of-town retail experiences in the UK.Today, the Metrocentre remains one of the UK’s largest shopping centres, boasting over 2 million square feet of retail space and housing more than 270 stores.

As their local branding partner we have enjoyed many opportunities to support the Metrocentre with signage, wayfinding and ambient graphics. This most recent rebrand was again a privilege for our local team who now enjoy seeing their hard work whilst they shop at the location.

Due to our vast history at the location and our familiarity with the site, our teams were quick to understand the key objectives, proposing elements such as colour application methodology across multiple materials for the client to review and approve before manufacturing.

A big part of this exercise was the extensive prototyping to ensure that colour was accurately matched across multiple applications. We have the enviable in-house resource to handle design, bespoke procurement and manufacturing, offering clients the ability to carefully review product characteristics such as colour, finish and illumination before proceeding to manufacture.