HOP

F&B branding to create an impression

Crafting bold interiors for a unique brand

Astley supported the vibrant and creative brand HOP with branding across several of their London locations, delivering stand-out experiential environments for this fast-growing name in the F&B sector.

HOP’s interiors are bold, bright, and full of character – requiring signage and graphics that not only support the brand identity but enhance the in-venue experience. We delivered a tailored signage package that included customised printed wallpapers, illuminated window logo and branded menu boards.

The requirement

HOP needed a signage partner capable of managing both creative complexity and challenging installations, while maintaining strong brand consistency across different locations in a fast-paced urban environment.

Our solution

Astley provided both design development and production services, working closely with the HOP team to ensure every detail – from material choice to install – reflected the energy and creativity of the brand.

Our hands-on approach, combined with technical know-how, allowed us to execute a seamless result, even for ceiling-based wallpaper application and highly detailed brand environments.

The result is a series of spaces that truly capture the personality of HOP — welcoming, vibrant, and unmistakably on-brand.