Hilton Hotels

In their 1999 rebrand, Hilton invited a selected group of proven signage manufacturers to develop proposals for their updated identity, with a specific challenge: illuminated lettering that appeared blue by day and white by night. While others had struggled, astley’s prototypes proved so effective that we were commissioned to deliver a full pilot scheme at their London Heathrow Hotel.

This success led to a broader scope of work, including signage audits across Hilton’s UK estate, planning applications, technical development, and final implementation. Over 8 months, our team designed, manufactured, and installed signage at 82 Hilton Hotels, ranging from individual internally-illuminated letters to monoliths, remote directional signs, and stainless-steel fascia signage.

We continue to support Hilton with their estate branding requirements, now also involved in the signage for their sub-brands: DoubleTree, LXR, Hilton Garden Inn, Hampton by Hilton and Hilton Grand Vacations.

Hospitality brands such as Hilton continue to work within a highly competitive sector, working hard to create experience-based spaces and immersive environments for their visitors. Ensuring their hotels offer memorable experiences is a key objective however since the pandemic, they have a heightened requirement to create environments that can be trusted and experience-based.

Signposting the location from far and wide through the careful and strategic placement of external signage is also essential in starting off a successful and seamless customer journey to the hotel.

astley provides a full end-to-end service through a highly experienced account and project delivery team, overseeing every phase of a rollout or single-site update.

Our in-house design studio is instrumental in conceptualising brand graphics for the hotel environments and our technical teams produce manufacture-ready drawings, planning elevations, and help prototype any complex signage elements before moving to production.

Our experienced team ensures every installation meets strict health and safety legislation—vital in high-footfall shopping areas and high streets. We carefully plan each project, secure necessary permits, and work closely with local authorities to deliver safely and efficiently.

Our team’s experience, technical knowledge, and creative problem-solving continue to drive successful outcomes for one of the world’s leading hospitality brands.