Eldon Square

Expert branding for well-known local retail venue

We love supporting local businesses and were thrilled to offer our expertise to local shopping centre Eldon Square

A modern building with large windows is illuminated at night, featuring two parked service vehicles.

A recognised name, a renewed experience

Eldon Square is one of the prime shopping locations in the heart of Newcastle and the centre has undergone several refurbishments and expansions over the years, including the addition of new malls and dining areas, to enhance the shopping experience. Our support for this local retail venue has been a privilege.

Eldon Square’s enduring presence and continual evolution underscore its importance to Newcastle’s retail landscape and its role in the city’s ongoing urban development. Having such a well-known name within the North East means that its interpretation is carefully considered and implemented.

Two utility vans parked under a glass canopy with a cherry picker extended.

The requirement

Like most retail destinations – especially those on the high street – creating a unique and positive user experience is a key objective for brands like Eldon Square. With multiple leading-brand tenants under one roof, retaining them relies on continual investment to ensure the environment remains welcoming and engaging for shoppers. Eldon Square needed a branding partner who understood these challenges and could deliver solutions that met both aesthetic ambitions and compliance requirements.

Glass facade of Eldon Square with large white letters and reflections of interior lights.

Our solution

Due to our close proximity and also our past experience supporting Eldon Square with historic branding projects, we were delighted to secure the opportunity to support them again for this rebrand programme.

Our expert team completed a comprehensive survey, detailed specification development and installation out of hours to minimise impact to their shoppers and surrounding communities.

Open booklet showing a map on the left page and sign designs on the right.

Our installation crews often work out of normal working hours to minimise disruption and return sites to 'business as usual'

Watch the magic happen overnight

A little look at what we produced:

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