Central Co-op

Helping to create their sustainable brand presence

A focused alignment on sustainability

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Sustainability in design and delivery

We are thrilled to be working with Central Co-op and helping to brand their estate of properties.

UK grocery retailers like Central Co-op face rising costs, fierce competition, and shifting consumer demands, alongside pressures from online growth, sustainability goals, and the need to keep prices competitive. We support them with expert signage solutions tailored to this specific grocery retail market, helping answer some of the challenges they face by creating spaces that shoppers return to again and again.

Our ability to work sustainably, holding a Bronze Ecovadis Medal for our ESG activities, and by offering expert branding consultancy within this rapidly-changing market has led to collaboration that included the installation of their first solar-powered totem in Streethay. This project marked a milestone in our shared commitment to sustainability and innovative design supported energy efficiency without compromising on aesthetics—so subtle, you’d hardly know it’s solar-powered.

A super drone journey through a Central Co-op store

Take a sneaky peak into one of the branding projects

The requirement

Central Co-op, like many brands with such a presence within their own market, need branding partners who help them achieve key objectives by fully understanding their brand and how it translates into an environment.

Leading brands like Central Co-op also need help to achieve sustainability goals through practical, low-impact solutions that don’t sacrifice brand aesthetics.

Encouraging footfall and creating engaging environments through effective branding is essential within this sector and our role as their branding partner needs to offer value and answer this unique set of requirements.

Our solution

astley has worked within the grocery retail sector for over 20+ years now, so has a proven set of tried and tested processes to enable us to support Central Co-op.

Our in-house design studio creates site packs that answer the unique characteristics of properties across their estate, streamlining the brand implementation process and supporting their teams with the most efficient solutions.

Our project teams understand how to move work effectively through each department and support Central Co-op by arranging safe and compliant installations, often out of hours to minimise disruption to visitors. Their ability to handle the logistics of multi-site branding offers additional value and remains a key to our success in supporting clients such as them.

From FMCG to PFS expertise

Our teams are also highly experienced branding within the PFS sector, proving an excellent additional skillset to grocery retailers who also have forecourts within their estate. From initial design implementation into a forecourt to fully certified and specialist installation, we remain the ‘go to’ partner for branding within this sector.