Carlsberg

astley has partnered with Carlsberg on a wide range of campaign signage and branded environmental projects within the F&B sector. Our work spans national campaigns, bespoke activations, and premium corporate branding – supporting both direct clients and agency partners. It is always nice to also be able to support a company local to our own, with one of our facilities being conveniently located near to their UK head office in Northampton.

Being able to flex and respond to different types of branding requirements, from one-off campaigns to larger commercial and venue based projects is something we’ve embraced and being entrusted with such an iconic international brand has been a privilege.

We’ve also worked closely with their marketing agencies (including Clifford French) on national campaign activations. A notable example is the Euro “Pubstitution” Campaign, which saw us rebrand external signage for over 30 pubs across the UK in a fast-paced rollout tied to the football tournament. This involved intensive production coordination and logistical planning to hit tight marketing windows.

Carlsberg requires a partner capable of delivering both high-impact brand environments and scalable campaign rollouts – often under tight deadlines and across a diverse range of locations and formats.

The ability to flex to demand and adapt the branding to suit a variety of environments also required exceptional attention to detail.

We provide end-to-end support, combining creative, technical, and production expertise. Our in-house prototyping capabilities also allows us to fulfil bespoke campaign elements – such as a custom bottle case for one of Carlsberg’s specialist brews – helping them bring creative concepts to life with tangible, high-quality results.

Whether branding a stadium suite or coordinating a nationwide signage push, we continue to deliver flexible, reliable, and premium solutions for one of the world’s best-known beverage brands.