Inspired Villages Group (IVG)

Inspired Villages Group (IVG) is a UK-based developer and operator of purpose-built retirement communities. The company focuses on creating vibrant, sustainable environments that promote independence, wellbeing, and community engagement for residents aged 65 and over. Villages feature facilities such as restaurants, cafes, wellness centres, fitness studios, swimming pools, and communal lounges, fostering an active and social lifestyle.

The branding of these villages plays a huge part in creating communities that can be celebrated.

IVG requires a branding partner that understands how to translate their brand and sub-brands into physical environments seamlessly. With each village comes an identity unique to them and the wayfinding and building signage needs to capture the characteristics of these unique locations.

Our design team works closely with each village manager and the IVG marketing team to develop bespoke branding solutions tailored to each village, while preserving the core brand ethos.

Prototyping and sampling techniques help us achieve bespoke finishes – such as faux stone and brass – that elevate branding solutions and enrich the village environment for both residents and visitors.

Whether it’s functional wayfinding to effectively guide visitors around the site and signpost facilities and properties, or the creation of unique and highly bespoke installations, we continue to demonstrate expertise in this collaborative partnership.