Watford Market

A full concept-to-completion solution

Creating an immersive retail experience for Watford visitors

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A full concept-to-completion success story

We were delighted to win the competitive tender for the Watford Market branding and signage project – delivering a full placemaking and signage solution for this vibrant community destination, commissioned by Watford Borough Council within the Public Sector.

From the earliest design phases to final installation, this project is a perfect example of our end-to-end approach. Our in-house creative team developed concepts to make the market space more inviting, accessible, and visually engaging for visitors.

Once approved, the team moved quickly into action—handling every stage from painting and printing to fabrication and installation. The result was a striking, revitalised market space delivered on time and ready for its official launch event.

The requirement

Watford Market had created a refreshed visual identity that needed to be translated into a functional and community-oriented space, while staying on budget and ready in time for the public launch. It was essential to create a space that would enhance the visitor experience and reflect the energy of the local area.

Our design team collaborated closely with the council to build on the new brand identity and create signage and ambient graphics that would be transferred into the market area to create a user-focussed experience. Wayfinding had to be easily updateable by the client and tenants joined and left.

Our solution

Astley applied its concept-to-completion delivery model, with cross-functional teams collaborating from design through to delivery. The entire production journey passed through our facilities, ensuring consistent quality, seamless project management, and a fast turnaround.

The finished result was met with enthusiasm and has helped reinforce the market as a vibrant hub within Watford town centre.