Insomnia Cookies

astley was delighted to support the UK launch of Insomnia Cookies, a US-born brand known for delivering warm cookies late into the night. This exciting entry into the F&B sector was backed by Krispy Kreme, with the first Insomnia Cookies store opening in Manchester as the brand begins its international expansion.

We worked closely with the client to deliver a vibrant and inviting branded environment that captures the spirit of the Insomnia Cookies experience. We provided consultancy and full production support for signage and ambient graphics across the venue, including neon signs, wall and window graphics.

The result is a warm, colourful, and modern atmosphere—perfectly aligned with the late-night, sweet-tooth appeal of the brand

As a new international entrant, Insomnia Cookies needed to establish a strong and consistent brand presence from day one. The signage and in-store graphics had to strike a balance between bold visual identity and the welcoming, playful tone of the brand.

We helped to deliver a cohesive signage package that reflected the client’s aesthetic while also meeting the functional needs of a high-traffic space. Through expert consultation and precise production, we helped bring the Insomnia Cookies brand to life in a way that sets the tone for its UK journey.

We’re excited to see this brand grow—and proud to have played a part in their delicious debut!