Creating memorable experiences that drive visitors back
Staycity Group
From the prominent building signage that serves as a beacon in the cityscape to the finely detailed room graphics that enrich a guest’s stay, every branded touchpoint plays a vital role in shaping perception and driving loyalty.
As a trusted branding partner, our role is to bring these ambitions to life. We do this through high-end consultancy, creative concept development, compliant manufacturing, and expert installation—ensuring that every detail reflects the brand’s values and enhances the guest experience.
An integral part of the process is capturing key site characteristics to ensure brands integrate seamlessly.
Astley offers a nationwide survey capability, ensuring that each site is considered in isolation initially to ensure that details such as access available, customer journey and current in-situ signage is carefully documented. This information forms the basis of any update and is critical to final delivery of the solution.
Who better to help develop a signage family that designers who also understand how it’s made?
Our in-house designers also have the advantage of having access to manufacturing facilities fully equipped to sample colours, review materials and build the most suitable specification. Their hands-on experience can offer an advantage over service-only based agencies and can save the client cost by removing the ‘middle-man’.
Stakeholders can be invited to our facility to review how the brand will look across different types of architecture, what illumination will look like, colour-matching proposals across applications and other key asset characteristics before committing to manufacture.
Our design team are ideally placed to offer consultancy at the early stages of a site’s development, working with clients to help identify touchpoints for wayfinding assets that enhance the customer journey whilst informing them with navigation information.
Wayfinding – both external and internal – is a vital component of the overall client experience. From custom-fabricated car park totems to internal wall-mounted directional signage, every touchpoint provides an opportunity to reinforce brand messaging and deliver consistent, value-driven communication. Effective wayfinding not only aids navigation but enhances engagement, confidence, and brand perception.
Hotels with large estates often span diverse environments and architectural styles – ranging from central city locations to more rural or coastal settings. Managing the branding across these estates requires extensive expertise, ensuring consistency in application but also handling the logistics for installation.
From arranging planning applications to road closures, co-ordinating crews on site and writing up comprehensive RAMS, our project managers are highly experienced in this sector.
astley also has access to a nationwide network of installation and maintenance crews, able to work at height or offer enhanced attention to detail with wayfinding applications.
Having the ability to offer comprehensive prototyping in-house offers brands the flexibility to sample different approaches before committing to manufacture. This is ideal for experiential graphics and spaces.
