+44(0) 3332 300 440

FMCG retail

Branding doesn’t stop at the shelf...

…it shapes the space, guides the journey, and drives the experience. With over 30 years experience in branding FMCG environments, we know a thing or two about how to brand them!

Speak to our team
Large Sainsbury's store with an Argos sign, glass windows, and a parking lot in front.

News Highlight

The FMCG sector

Now more than ever, promoting immersive shopping environments is vital for brands.

FMCG, and in particular grocery retail spaces, are constantly developing and responding to the latest trends in order to help drive footfall and win customers.

With more business being done online, physical retail needs to consider methods of enticing customers back into store, and the environmental graphics play a huge part in this process.

Whether it’s a brand new development or a rebrand/refresh of an old site, we can assist with the planning and visualisation of store environments, offering years of expertise in brand implementation

Open booklet showing a page with "coop" logo designs and a street sign illustration.

Expert design services

astley has an in-house studio that acts as an extension to clients’ own team, responding to survey information to help answer the unique requirements of a site and create site-specific signage packs. These act as guides to stakeholders and teams on site to understand what assets are being installed and where.

Other services include:
– survey and audits
– sign design and prototyping
– wayfinding design and consultancy
– technical design

Signage Manuals & Site Packs
A brown rectangular sign with the word "Deli" in large silver letters.

Consultancy on sustainable solutions

We’ve won awards for providing clients with alternative and more ‘sustainable’ solutions to traditional signage. From initial concept development and performance testing to rollout, our design, procurement and project teams are ideally placed to help guide clients on their move to using sustainably manufactured materials that are either made from recycled materials and/or themselves recyclable.

As a zero-waste-to-landfill partner, and being one of the only UK signmakers to have publicly published a net zero commitment, achieving Bronze EcoVadis in 2024, we continue to be the ideal partner to support clients on their own net zero journey.

Learn more
Large illuminated orange letters spelling "Sai" in an industrial workshop setting.

Expert and fully certified manufacture

astley is one of the UK’s leading signmaking companies, with extensive capacity and resources to manage large-scale, multi-site rollouts for some of the nation’s biggest brands.

We offer anything from simple print and vinyl application to BS EN 1090 compliant fabrication, ideal for totems and large format building signage.

Learn more
Two workers on a lift install a sign on a dark gray building exterior.

Nationwide installation

We have access to a nationwide network of expert installation and maintenance engineers, all holding certification to prove expertise in different applications alongside health and safety standards.

Our teams are very familiar working out of normal working hours, understanding the requirement for this particular sector, to return the store to ‘business as usual’ state.

Installation & maintenance

Clients we support in this sector include:

Large Sainsbury's store with an Argos sign, glass windows, and a parking lot in front.
View client work
Sainsbury’s
View project
ASDA store at night with illuminated green sign and glowing crosswalk in the foreground.
View client work
Asda
View project
A brick Coop store with large windows and a green logo on the facade.
View client work
Central Co-op
View project
Blue "co-op" logo on a gray wooden building facade.
View client work
Co-op
View project

Effective navigation within FMCG spaces is vital to the whole experience

Our designers offer expert understanding of the customer journey within these unique environments and can design effective navigation for a seamless experience.

Get in touch today
y graphic

Why choose us?

20+ years of unique industry knowledge and proven processes to support clients within this specific sector

UK-leading capacity to provide consistency across large-scale rollouts

Fully accredited and highly trained teams to offer safe, quality branding solutions

ASDA store at night with illuminated green sign and glowing crosswalk in the foreground.

FAQs

I need to rebrand my entire estate - can you handle this scale of rollout work?

Yes! Astley is award-winning in fulfilling complex rollouts for clients across large estates. With one of the largest manufacturing sites in the country and having an extensive team of install crews strategically located to fulfil this very type of work, we are the ideal branding partner for brands with large estates.

I’m not sure what my estate needs as each property is so different?

We offer a concept-to-completion solution and this includes surveying and auditing of branded assets on site. Astley offers clients the option to store this type of information on a cloud-based system so that they can view what signs they have within their estate along with photographs and specifications. Having access to this type of ‘catalogue’ proves invaluable and can help stakeholders with key activities such as refreshes and maintenance.

I don’t have an in-house designer - can you offer this?

Absolutely! Our in-house design team regularly support clients with this type of ‘agency’ service and offer the ideal balance between creativity and practical knowledge of how signs are made. They are able to review survey information and translate a brand into the environment in line with brand guidelines and in response to the unique set of characteristics that each property has. From signage manuals to site-specific signage packs, our designers remove the need for a middle-man.

Are you able to store my signs for when I need them?

Yes! Astley is pleased to offer clients the option to store their standard signage assets at our sites, ready to be despatched in response to a maintenance call-out or for the fulfilment of a new site’s branding. The quick turnaround and ability to secure pricing at the time of manufacturing in batches proves a significant advantage to many of our clients.

Contact Us

If your FMCG brand needs UK-wide branding support or you simply have an idea you’d like to explore before ‘pressing the button’, get in touch with us today.

If you have a project you'd like to discuss, even if it's still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

Phone +44(0) 3332 300 440
Follow us

Fill out our contact form below and our team will be in touch!



    I consent to sharing my details with astley*