Digital

Bringing Your Brand to Life

Enhance traditional signage with interactive impact

Digital signage can complement traditional signage, offering real-time flexibility for messaging across your entire estate

Clients often like to consider how digital signage can enhance their spaces, complimenting their static branding and offering them flexibility to update messaging at the touch of a button.

Astley is always keen to offer digital solutions, working with clients to understand how digital hardware will add to a scheme and how it will be managed across large estates. From digital promotions to wayfinding, offering clients the ability to control multiple screens across a UK estate is now an integral service and one that we’re experienced in.

Whether it’s interactive, information based screens that allow users to navigate through a site or select from a menu, to large format digital promotional screens that advertise services in the area, digital screens can elevate brand messaging.

And what about earning money from your digital assets?

Astley has partnered with Smart Outdoors to offer our clients the opportunity to make money from your digital assets.

We understand there can be a substantial investment in purchasing digital assets such as totems for your estate, so we wanted to offer our clients the opportunity to earn money from their investment.

How does it work?

  • Site survey to establish requirements such as access and power available
  • Select a standard design OR employ our in-house design team to create a fully customised unit that aligns with brand
  • Create content and decide on % advertising time you want to try and secure with our partner
  • Fully BS EN 1090 compliant manufacture and quality testing in-house
  • Specialist installation and after-sales service
Gas station at dusk with bright red canopy and glowing signage, featuring multiple fuel pumps. Inset image shows fast food items like fries and drinks with "your BRAND" label. Large text reads "forecourt services"; branding by "astley" noted below. Context suggests promotion and services by the station

Petrol forecourts and service stations

The possibilities are endless with high-impact screens that can drive venue as well as footfall!

Retail parks aerial view with shopping complex, crowded parking lot, and overcast sky. Foreground features a billboard showcasing a stylish woman holding a smartphone, branded with "your BRAND." Prominent text reads "retail parks" in bold, yellow font. Slogan below: "...promote, sign

Retail parks where advertising can be shared by tenants

Flexibility for owners of retail parks to share out advertising and promotion opportunities to tenants, communicating with visitors before they’ve even left their car.

LED digital signage outside a modern arena at dusk, displaying a crowded concert scene under "yourBRAND" logo. Large yellow "venues" text overlays the image, with "arena" above. "Astley" branding appears in the corner, alongside marketing text on the signage: "...promote,

Venues and arenas for high impact engagement

Take advantage of visitors waiting in queues to enter venues by promoting upcoming events and sharing advertising amongst F&B and retail brands within the venue.

Digital advertisement at an airport showcasing a burger and fries from "yourBRAND" with website link "www.yourbrand.com". The text "travel locations" is prominently displayed in yellow and white against a background of modern airport architecture featuring large windows and steel beams. The brand "astley" is

Communicate travel information alongside promotions

Communication at transport and travel locations can be difficult, with multiple arrival routes and customer journeys. Take advantage of large screens to share critical information alongside advertising opportunities.

Why choose us

Experienced in design development of signage family to include digital assets

BS EN 1090 compliant fabrication to house digital screens

Expert installation crews to manage implementation on site

Wembley Stadium entrance with "Strength in Numbers" signs and surrounding modern buildings.

Our Process

Survey

Surveys are essential at the outset of any project, but particularly vital when considering a digital solution. This stage allows our teams to capture key information to prepare for power supply and cabling as well as advise the projects team on accessibility for installation purposes.

Discussion

Our project team will work closely with the client to establish what type of screens are best for the location and discuss key characteristics such as mounting, durability and brightness. It’s also important to consider how the content will be updated and how secure the network needs to be.

Solution

Our technical teams work closely with the client to help answer how the digital solution integrates into the environment. This may include a bespoke, fabricated design for the housing of the screen for example. For larger scale units (eg. digital totems) they will also work with engineers to ensure that structural requirements are answered.

Manufacture and branding

The manufacture and branding of any bespoke moulded or fitting element will be carried out in accordance with BS EN 1090 compliance, ensuring all processes meet the relevant legislative requirements.

Installation

Installation of digital units may require planning permission which our projects team are happy to support clients with.

For us it’s not just about building a sign — it’s about providing an ongoing digital service that enhances a client’s brand experience while being practical and robust in the real world.

If you’d like to collaborate on a digital signage project, feel free to get in touch today.

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Digital projects we have worked on include:

Wembley Stadium with its iconic arch and UEFA Euro 2020 signage, flanked by tall buildings.
View client work
Large "METROCENTRE" sign above a colorful "H beauty GATESHEAD NOW OPEN" advertisement on a brick building.
View client work
Large Sainsbury's store with an Argos sign, glass windows, and a parking lot in front.
View client work

Contact Us

We'd love to learn more about your project and how we can help.

If you have a project you’d like to discuss, even if it’s still early on in development, our team would be able to advise and consult on a number of key elements for consideration.

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