Grocery stores are constantly developing and responding to the latest trends in order to reflect the ever-changing retail landscape. Now more then ever, encouraging footfall and promoting safe environments to shop in is vital for brands. With more business being done online, physical retail needs to consider method of enticing customers back in to store, and the environmental graphics play a huge part in this process.
Whether it’s a brand new development or a rebrand/refresh of an old site, we can assist with the planning and visualisation of store environments, offering years of expertise in brand implementation.
Whether it’s fully illuminated, built-up lettering or a custom made, mixed-media brand logos, your building signage can speak volumes about your overall brand values and is often the first chance you may have to welcome your visitors into your site.
Solutions can include: • individual letttering/logotype • illuminated or non-illuminated • standard substrate or mixed-media • flex-face printed graphic • digitally printed graphics • projecting signs
It’s not just messaging signage that creates a unique environment. Ambient graphics are used effectively to communicate the overall brand ethos and demonstrate key characteristics of that retail brand. From window graphics to in-store graphics, wall and floor wallpapers, the careful use of brand colours, pictograms, messaging and values can all be an excellent way to create that very best user-focussed experience.
Solutions can include:
• custom wallpapers
• digitally printed banners
• window manifestations
• freestanding banners / pop-ups
• wall art
• floor and ceiling graphics / installations
car park and estate signage
Car park and estate signage is often the first opportunity you have for a visitor to experience your brand. Whether it’s a entrance sign to the estate, a ‘welcome’ monolith or a post and panel wayfinder, every sign is an opportunity to communicate your brand.
Solutions can include:
• totems / monoliths (illuminated or non-illuminated)
• panel and post signs
• wall mounted messaging
• parking bay signage
Wayfinding is simply the way in which we navigate around a physical space, moving from one place to another. Successful wayfinding schemes should be legible and of course accurate but should also take the valuable opportunity to translate brand messaging wherever possible. In complex architectural environments the effective use of visual cues such as maps, directions and symbols can create a better sense of security and well-being for the visitor. Wayfinding is often thought of as physical elements in the external and internal environment and should always consider:
• External routes to site via multiple methods of arrival: car, pedestrian, cycle, public transport • Architectural features and landmarks at the site and all entrances / exits • The location of services, public facilities and key visitor points to ensure that navigation to these areas is easy • If the site is large, can the wayfinding be simplified by the introduction of zones or colour coding • Accessibility of the messaging
The key to successful wayfinding design however is consistency at each stage of the visitor journey.